Quarterback Drew Allar will lead Penn State into the Orange Bowl against Notre Dame on Thursday, fully aware that his team is one victory away from reaching the national title game.
At just 20 years old, Allar joined the Nittany Lions as a five-star recruit and the top-ranked quarterback of his high school class in 2022. From a young age, he was seen as a future NFL player but has opted to stay at Penn State for a third year rather than declare for the 2025 NFL Draft.
Remaining in college allows him more time to refine his skills and prepare for the intense demands of professional sports. Additionally, with the NCAA’s 2021 NIL rule change, Allar can profit from sponsorships while still in school. As one of the top players in his class, he earns a substantial amount through various deals.
How much does Drew Allar earn from NIL? NIL, which stands for ‘name, image, likeness,’ refers to the opportunities college athletes now have to sign sponsorship deals, a practice previously banned. Following the 2021 rule change, top players like Allar are able to partner with major brands.
According to On3, Allar’s NIL deals at Penn State are valued at approximately $1.9 million. He has signed contracts with companies such as Success with Honor, EA Sports, Frosted Flakes, Bose, Kiwiclo, Exit 56 Publications, Urban Outfitters, and Happy Valley United.
As one of the most well-known figures in college football, Allar is generous with his success. He gave high-end Bose headphones to the entire Penn State offensive line and, through his Frosted Flakes partnership, arranged a $30,000 donation to Pennsylvania middle schools.
The shift in NIL regulations has had a profound impact on college sports, with many players now earning substantial incomes while still in school. ESPN reports that even the 100th-ranked athlete has an NIL value of $583,000.
