What started as a routine pre-season shoot has exploded into one of the biggest online talking points of the week.
The cheer squad of the Sydney Roosters has gone viral after a high-energy photoshoot racked up over 7 million views in less than 48 hours, sending fans—and critics—into a frenzy across multiple platforms.
The shoot, themed “Power & Legacy,” featured bold lighting, dramatic poses, and a fresh modern twist on traditional cheer aesthetics. Within hours of being posted, clips and images began circulating widely, with fans praising the squad’s confidence, athleticism, and style.
But not everyone was impressed.
Some users took to social media to question whether the photos crossed the line between sport and entertainment, sparking heated debates in comment sections. Others defended the squad, arguing that cheerleaders are athletes and performers who deserve recognition for their hard work and creativity.
One fan wrote:
“People forget how much training goes into this. This isn’t just a photoshoot—it’s performance art.”
Meanwhile, another comment read:
“NRL should focus on the game, not turning everything into a spectacle.”
Despite the mixed reactions, one thing is clear—the buzz isn’t slowing down.
Insiders close to the club say the unexpected virality has actually boosted engagement ahead of the upcoming season, with merchandise clicks and social follows reportedly surging overnight.
As the debate continues, the Roosters cheer squad has remained silent, letting the images—and the numbers—do all the talking.
Love it or hate it, this is one viral moment that proves one thing: in today’s digital age, even a photoshoot can steal the spotlight from the game itself.
